This course aims to develop an appreciation and understanding of the role of the entrepreneur in creating value by innovation for a business and society. The elements that make up success and failure in innovation are examined. These elements relate to the role that the entrepreneur plays in coordinating the business venture (planning) and in the process of handling uncertainty that innovation entails. Students take creatively developed opportunities and subject them to strict technical and commercial feasibility tests to uncover any possible fatal flaws. Entrepreneurs in various forms of business situations will be examined, including gaining finance, obtaining public sector support or private sector advice. How entrepreneurs innovate and then make the appropriate investment decisions are the crucial issues in commercialising innovation.