Consumer Behaviour (BUMKT2602)

This course enables students to undertake a detailed study of personal and group consumer behaviour, their determinants and implications for marketing strategy. Content: consumer decision-making processes and types of decision-making situations; internal influences on behaviour as they apply to the consumption process; external influences on behaviour and the role of the marketplace in the socio-political system; consumer (individual and group) purchase and consumption behaviour; consumer market analysis and trends including the personal and group behaviour patterns in the Australian marketing environment; marketing stimuli and strategies in relation to consumer behaviour; market segmentation, product positioning, marketing communications, store choice and shopping behaviour, price and salesperson influences.

Credit point 15
EFTSL 0.125

Commonwealth supported place

– 2021 student contribution amount fee to be advised *
*2021 student contribution amounts are yet to be confirmed by the Australian government due to pending legislation. The fee for this subject is not currently available due to the Job-ready Graduate Package – higher education reforms recently announced by the Australian Government.

Domestic full fee paying

Domestic postgraduate tuition fees are program-based annual fees and the subject fee you pay will vary according to the degree you are studying. Please visit student fees website to find out more about domestic tuition fees and view the relevant fee schedule

International full fee paying

International tuition fees are program-based annual fees and the subject fee you pay will vary according to the degree you are studying. Please visit student fees website to find out more about international tuition fees and view the relevant fee schedule

Semester census dates

It is important to check course delivery details including location and census date, prior to making desicions about enrolment. Detailed semester, teaching locations and census date information can be found on HE Census Dates and Teaching Period page.
Semester 1
Semester 2
Summer semester
Semesters Calendar
31 March 2021
31 August 2021
10 December 2021
Trimester Calendar
16 April 2021
13 August 2021
10 December 2021