Marketing Management (BUMKT5902)

Marketing is a critical management function that needs to adapt to the rapid changes in the business environment caused by globalisation and digital disruption. These changes require a focus on innovation and relationship building to fulfil its core function of value creation by satisfying customers' needs with well-designed market offerings. A successful marketer is customer centric and highly strategic, thus relies on data and consumer insights. This fundamental course provides the basic marketing concepts and tools; students work interactively with each other and with the instructor to apply them to real-life marketing problems. The course illustrates how Marketing relates to other management functions to achieve organisational goals and objectives. Further, the rise in prominence of corporate governance has brought about greater emphasis on ethical Marketing practices and Marketing's role in developing corporate social responsibility programs.

For further information regarding the course please refer to the Course Outline found at the following link (PDF, 181kB).

Credit point 15
EFTSL 0.125
Band4(GF3)

Commonwealth supported place

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2022 contribution amount - commencing student* $1,828
2022 contribution amount - grandfathered student* $1,432

* excluding students enrolled in a Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work program. For accredited program and student contribution information please visit our CSP page.

Note: Due to the Job-ready Graduates Package new funding clusters and contribution amounts will take effect in the 2021 academic year. Grandfathering arrangements will be in place for students who would see an increase in their contribution amounts. Under these arrangements, students who commenced their course of study before 1 January 2021 facing increased student contribution amounts for a unit, will instead have their student contribution and Australian Government contribution amounts remain as they were under the previous arrangements (with existing rates being indexed by CPI each year). If continuing students are enrolled in units that will see their student contribution amount lowered, their student contributions will be the lowered amount

Domestic full fee paying

Domestic postgraduate tuition fees are program-based annual fees and the subject fee you pay will vary according to the degree you are studying. Please visit student fees website to find out more about domestic tuition fees and view the relevant fee schedule

International full fee paying

International tuition fees are program-based annual fees and the subject fee you pay will vary according to the degree you are studying. Please visit student fees website to find out more about international tuition fees and view the relevant fee schedule

Semester census dates

It is important to check course delivery details including location and census date, prior to making desicions about enrolment. Detailed semester, teaching locations and census date information can be found on HE Census Dates and Teaching Period page.
Semester 1
Semester 2
Summer semester
Semesters Calendar
31 March 2022
31 August 2022
09 December 2022
Trimester Calendar
15 April 2022
05 August 2022
09 December 2022