TOURISM DESTINATION MARKETING (BUTSM2604)

The aim of the course is to build on the foundation tourism and marketing concepts and to examine many of the practical skills required for working in the tourism and hospitality industries, specifically in the context of destination management. Being a skills-based course, it covers the areas of destination marketing and its associated components. This will include the development of skills such as writing media releases, brochure development, Internet marketing, product development, pricing, packaging, advertising, and the overall management and control of the marketing function in tourism and hospitality organisations.

For further information regarding the course please refer to the Course Outline found at the following link (PDF, 306kB).

Credit point 15
EFTSL 0.125
Band4(GF3)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a student contribution band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2024 contribution amount* - $2,040
2024 contribution amount - continuing student who commenced before 1 Jan 2021* - $1,597

* for Clinical Psychology (Clin Psych) & Professional Pathways (Prof Path) bands the contribution amount is determined by accredited course. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should visit our CSP page for further information.

Note: The Job-ready Graduates Package introduced new funding clusters and contribution amounts from the 2021 academic year. If you are a continuing student who commenced before 1 January 2021 studying units in disciplines with increased contribution amounts, you will continue paying the same amount (indexed each year) as you would have. For further information visit the Australia Government's Study Assist website.

Domestic Full Fee-paying

These places are offered for postgraduate studies or to CSP ineligible students and tuition fees are not subsidised by the Australian Government. Domestic postgraduate tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.

International Full Fee-paying

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.

Semester census dates

It is important to check unit delivery details including location and census date, prior to making decisions about enrolment. Detailed semester and census date information can be found on the Important Dates page.