Customer Relationship Management (CRM) serves to enhance the customer experience and plays a critical role in an organisation's success. CRM systems enable monitoring of customer interactions, sales and service; and, forecasting and analysis of customer trends and behaviour. This unit will focus on optimum use of an organisation's Enterprise Management System and the business, technical and practical aspects of CRM systems using the premier platform, Salesforce. This unit is made up of two modules: Module 1 covers Information Systems and the in and outs of Customer Relationship Management including implementation. Module 2 is the Salesforce Administration training offered by Salesforce Trailhead Academy. The module will introduce the business, technical, and practical aspects of Customer Relationship Management (CRM) Systems using the # 1 CRM platform, Salesforce CRM, including how the platform can be customised to suit organisation¿s needs. Module 2 also provides a fast track to the Salesforce Certified Administrator certification and has been designed to include Live coaching, Personalized email support, Limited impact on your workday/week, One practice exam
For further information regarding the course please refer to the Course Outline found at the following link (PDF, 195kB).
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a student contribution band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2024 contribution amount* -
$1,118
2024 contribution amount - continuing student who commenced before 1 Jan 2021* -
$1,118
* for Clinical Psychology (Clin Psych) & Professional Pathways (Prof Path) bands the contribution amount is determined by accredited course. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should visit our CSP page for further information.
Note: The Job-ready Graduates Package introduced new funding clusters and contribution amounts from the 2021 academic year. If you are a continuing student who commenced before 1 January 2021 studying units in disciplines with increased contribution amounts, you will continue paying the same amount (indexed each year) as you would have. For further information visit the Australia Government's Study Assist website.
These places are offered for postgraduate studies or to CSP ineligible students and tuition fees are not subsidised by the Australian Government. Domestic postgraduate tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.
International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.
It is important to check unit delivery details including location and census date, prior to making decisions about enrolment. Detailed semester and census date information can be found on the Important Dates page.