This unit aims to provide students with an understanding and appreciation of the connection between sport and media industries and their relationship with new technologies, sport content and the globalisation of sport. The unit introduces students to the requirements of media performance of sport organisations and athletes, explores the theories and principles of sport public relations and examines how this is applied by sport organisations and athletes, in particular to management of crisis. Topics covered in the course include: the role of the media and its importance to the development and promotion of sport; the relationships between sport, ethics and social responsibility in media coverage; public relations with the sport media context; technologies to enhance media opportunities; planning, implementation and evaluation of media campaigns; preparing the tools of media releases, interviews, advertisements and other forms of promotional materials; the use of sports personalities in the promotion of sport; preparing athletes to work with the media; crisis media management.
For further information regarding the course please refer to the Course Outline found at the following link (PDF, 196kB).
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a student contribution band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2024 contribution amount* -
$2,040
2024 contribution amount - continuing student who commenced before 1 Jan 2021* -
$1,597
* for Clinical Psychology (Clin Psych) & Professional Pathways (Prof Path) bands the contribution amount is determined by accredited course. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should visit our CSP page for further information.
Note: The Job-ready Graduates Package introduced new funding clusters and contribution amounts from the 2021 academic year. If you are a continuing student who commenced before 1 January 2021 studying units in disciplines with increased contribution amounts, you will continue paying the same amount (indexed each year) as you would have. For further information visit the Australia Government's Study Assist website.
These places are offered for postgraduate studies or to CSP ineligible students and tuition fees are not subsidised by the Australian Government. Domestic postgraduate tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.
International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.
It is important to check unit delivery details including location and census date, prior to making decisions about enrolment. Detailed semester and census date information can be found on the Important Dates page.